I know this guy… he does CrossFit

A short, short story… (please feel free to substitute “she” for “he” in order to better identify with the story)

I know this guy.  He does CrossFit.  We train at the same local Affiliate in town.  He is a quiet guy, but very cool, funny and insightful.  He is a rather unassuming character.  Not too big, not too small.  Athletic?  Yes.  Intense?  Yes.  Handsome?  Of course!  (what kind of short story would this be if he was ugly?!!)

He is the guy in the corner, doing the prescribed warm-up… along with some of his own stuff.  He is the sneaky athlete who crushes every WOD… on his own terms… relative to his strengths and weaknesses.  Does he care about the whiteboard?  No, not really.  Does he care about his community?
Yes, there is sincerity in his support and encouragement of his fellow athletes.

He is a modest individual, rather humble, actually.  He is a great CrossFittter, but it doesn’t define him.  Nope… and neither does his facebook page, because he doesn’t have one!  Nope.  He is defined by his laurels and virtues, not his athletic accomplishments.  He is unselfish, but selfish when life dictates for it to be so… yet never in a manner of narcissism, but rather in a manner of necessity. 

The gym is more fun when he is there.  When he is not, there is a void.

Self-aggrandizing?  Naaah!  Elitist?  No way!  Does he have his own agenda?  Nuh, uh.

This guy just gets it!  He is the “bee’s knees”… just plain cool, “The Fonz” of the box.

Who is this guy?

Are you that guy?

Damn!

I want to be that guy!

Many hours we spend “in” the shed… “in” CrossFit. 
Time. 
A lot of time.
Away from our family, our kids.
So I got to thinking.
What is the shed about? 
What kind of foundation was RedShed Elite Fitness, LLC built upon?

A passion to pursue elite human potential… NOT to create and nurture elitism.
Pride in our athletic accomplishments… in the complete absence of vanity.
Unselfishness… never lacking a sense of one’s self.
Fun.  Friendship.  Family.  Fitness.  Food.

The foundation has been set.
Get your tools, because it’s time to build the house!

Will you be the one swinging the hammer?
Or will you be barking orders to the workers from your company car, while sending emails on your blackberry, and sipping a latte from Starbucks?

F**k that guy!
I’m grabbing me a hammer!

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Flanders, New Jersey 07836

973-552-2510

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